What ACG does

ACG carries each project gate by gate, releasing the next commitment
only against the evidence delivered at the last.

Project gate process
  1. ConceptPre-feasibility
  2. Feasibility
  3. Bankability
  4. Delivery
  5. Operations

Pre-feasibility

Financiers and investors can engage at pre-feasibility or earlier, as part of upstream work.

How we work to create Victory District™

Six-step process cards
  1. Strategic origination

    • Identify viable projects, sites, partners and development pathways
  2. Stakeholder design process

    • Structured roundtables with government, DFIs, private sector, sport bodies, operators, academia, and community voices
  3. Evidence-led feasibility

    • Demand, utilisation, operating model, ESG, impact, and the legal/regulatory pathway, with risk governance
  4. Bankability choices (not assumptions)

    • Commercial logic and delivery options (PPP, concession or other), with risk allocation tested against country context and investor appetite
  5. Execution

    • Executing the chosen structure through to financial close, with transaction delivery and impact/ESG integration
  6. Blueprint outcome

    • A replicable blueprint and playbook that scales across future African sites and countries

Victory District™: from venue to ecosystem

Victory District™ turns underused sports precincts, event venues and public assets into self-sustaining economic ecosystems. Not a standalone venue, but a multi-use district that trades every day of the year.

Victory District · Advisory board

James Williams

James Williams

Former Senior Director
of Events of Informa Tech (Africa Tech Festival)

James Williams is an experienced event and content strategist who spent six years directing the growth of the Africa Tech Festival (incorporating AfricaCom and AfricaTech) into the continent’s largest and most influential technology and telecommunications event. After a decade leading global large-scale tech event portfolios, he transitioned to independent consultancy.</p>